A Malaysian based in Singapore with 10+ years shaping apps and digital platforms across Southeast Asia, open to full-time roles and select freelance projects, blending creativity, strategy, and seamless execution from UX through production code.
A Malaysian based in Singapore with 10+ years shaping apps and digital platforms across Southeast Asia, open to full-time roles and select freelance projects, blending creativity, strategy, and seamless execution from UX through production code.
Reduced ride-booking time 11% · ride completions +15% during hyper-growth regional scaling
Head of Design: full brand overhaul, Remix & Remix 2 hardware ecosystem, +30% device adoption
Owned FYP feed & video-creation UX · retention experiments across 100K+ users
Ten-foot UI design system and full brand, built from scratch across hardware, digital and marketing. Custom Amlogic firmware coordinating vendor DSPs and UHF mic protocols for real-time on-device AI vocal isolation with zero-lag audio.
Prayer times & habit-tracking app positioned on official-source accuracy (JAKIM, MUIS, Brunei). Retention built on habit mechanics (streaks, goals, on-device AI insights), not passive lookup.
Hyper-local fishing intelligence for Johor & Singapore anglers. The Kumpaw Index: a precomputed 0–100 fishability score blending weather, marine and solunar data per spot, per 3-hour window, at zero ongoing infra cost.
Pedagogy-first lesson platform grounded in real Cambridge Primary textbook pages. Image-to-lesson AI pipeline with Socratic tutor hints and per-child progress tracking.
