A Malaysian based in Singapore with 12+ years shaping apps and digital platforms across Southeast Asia, open to full-time roles and select freelance projects, blending creativity, strategy, and seamless execution from UX through production code.
A Malaysian based in Singapore with 12+ years shaping apps and digital platforms across Southeast Asia, open to full-time roles and select freelance projects, blending creativity, strategy, and seamless execution from UX through production code.
Reduced ride-booking time 11% · ride completions +15% during hyper-growth regional scaling
Head of Design: full brand overhaul, Remix & Remix 2 hardware ecosystem, +30% device adoption
Owned FYP feed & video-creation UX · retention experiments across 100K+ users
Eliminated a 53% first-open drop-off and grew daily prayer logging +124.2% via 1-tap inline UX
Escaping the commodity trap with a conversion-focused storefront for the Arc Pillow
End-to-end enrichment platform in Next.js 15 with bookings, Stripe payments & admin
High-ticket B2B lead-conversion strategy and NetSuite integration funnels
Ten-foot UI design system and full brand, built from scratch across hardware, digital and marketing. Custom Amlogic firmware coordinating vendor DSPs and UHF mic protocols for real-time on-device AI vocal isolation with zero-lag audio.
Offline prayer and habit companion with zero-expiry solar geometry calibrated across 15 national authorities, sub-minute precision, highland Zon Khas spatial layers, and hardened Android foreground alarms.
Hyper-local fishing intelligence for Johor & Singapore anglers. The Kumpaw Index: a precomputed 0–100 fishability score blending weather, marine and solunar data per spot, per 3-hour window, at zero ongoing infra cost.
Pedagogy-first lesson platform grounded in real Cambridge Primary textbook pages. Image-to-lesson AI pipeline with Socratic tutor hints and per-child progress tracking.
Three-sided domestic service platform (Customer app, Cleaner app, Operations web portal). PostGIS 15km radial dispatch, OneMap Singapore postal code geocoding, and atomic Deno edge state machines. Commissioned build currently on hold pending client regulatory licensing; showcased with permission.
